Venice Architecture Biennale campaign image

1.07.2007

Asked by the Royal Australian Institute of Architects (RAIA) to develop a campaign image for the ongoing participation of an Australian exhibit at the Venice Architecture Biennale which runs in the alternate years to the art biennale. Unlike the art biennale, funding for the architectural exhibit is not funded by the Government and is supported by the local industry and supporters of architectural industry.

The image for this ongoing campaign is a John Gollings photograph of a Venetian mask created by artist Roger Moloney in 1988 for Ronnie Di Stasio’s restaurant, Cafe Di Stasio (who is also one of the major supporters of the Australian exhibit). The mask represents the glowing vision, voice and ideas in Australian architecture. The double page advertisement above is the initial Call for Expressions of Interest for the creative direction of the 2008 exhibit.