Bon Air Tennis Tournament 2010
10.12.2009
Identity for the 2010 installment of a social tennis tournament held in the coastal town of Anglesea down on the Great Ocean Road.
Icograda World Design Conference—Beijing
10.12.2009


In October, David Pidgeon presented at the Icograda World Design Conference in Beijing along with over 60 speakers. His talk The Geometry of Letters explored legibility, visual perception, dimension, perspective, points of view, motion and colour through restricting the form of the roman alphabet to strong geometric grids.



A strong Australian contingent was in Beijing to promote the Brisbane Icograda Conference in 2010. Andrew Ashton, David Lancashire and David Pidgeon were all commissioned to create a promotional poster for the conference, which has the theme of Optimism.
Unicorn Foundation identity
10.12.2009
The Unicorn Foundation was established to raise awareness and find a cure for Neuroendocrine Cancer. The identity stylises the mythical Unicorn’s horn which is said to be able to neutralise poison. It is deliberately aggressive to reflect the true nature of the cancer and the fight that lies ahead.

AGI Istanbul—hello & farewell Les
10.12.2009

On Saturday 17 October at the AGI Conference in Istanbul the Australian design community lost one of its first real champions of Graphic Design in Les Mason.
Six days earlier while in transit at Changi airport on route to Istanbul I was walking to the gate when a tall statuesque figure with a walking stick arrested my attention. This man had a presence about him that was all consuming, as we entered the plane he was two people behind, I could not help but think that maybe it was Les Mason, as I knew he was attending the conference in Istanbul but had only ever seen photos of him as he had lived in Perth for decades. As he passed my seat, I plucked the courage to ask this stranger if he was in fact Les Mason and to my delighted it was.
Together with his beautiful wife Gail, we shared some lovely time together in Istanbul. For a man of 85 he had the thirst for life of a 20 year old, unfortunately his body could not keep up with the mind. On the Saturday morning we attended the AGI General Assembly to the news that Les had not woken that morning. He went out on his terms, living life at 110%, you cannot ask for more than that.
It was an honor to share those few days, farewell Les.
David Pidgeon
Australian Institute of Architects National Awards
14.11.2009


An identity created for the Australian Institute of Architects National Awards program which is based on a larger cube made up of eight smaller cubes representing the eight chapters of the Institute. The identity is proposed to be graphically interpreted on an annual basis by the different chapters.
