Icograda World Design Conference—Beijing

10.12.2009

Air ChinaIcograda BeijingIcograda Beijing

In October, David Pidgeon presented at the Icograda World Design Conference in Beijing along with over 60 speakers. His talk The Geometry of Letters explored legibility, visual perception, dimension, perspective, points of view, motion and colour through restricting the form of the roman alphabet to strong geometric grids.

Icograda Brisbane PostersIcograda Brisbane PostersIcograda Brisbane Posters

A strong Australian contingent was in Beijing to promote the Brisbane Icograda Conference in 2010. Andrew Ashton, David Lancashire and David Pidgeon were all commissioned to create a promotional poster for the conference, which has the theme of Optimism.