Heide Museum of Modern Art naming rights signage
27.07.2006
Many cultural developments require the financial assistance of private sector individuals and organisations. During the recent redevelopment of Heide, many of the internal and external spaces were named after such benefactors.
Instead of imposing a signage solution that would compete with the architecture and the exhibition programming, the naming rights signage was conceived as a series of subtle thresholds, embedded in the ground at the point of entry to each space. The external signs are made of bluestone and the internal made of steel.
