Property

The RAIA 2007 National Awards are being held in Alice Springs this year and the studio was approached to create a distinctive image that reflected the the unique location and the importance of awards.

The image was also used on the cover of the November issue of Architecture Australia designed by our friends at Studio Round.

Originally involved in the implementation of the Federation Square identity, the studio has recently been recommissioned  to set the creative direction of the brand and associated marketing campaigns.

The Baker House, designed by Robin Boyd in 1964, was purchased by Peter Mitrakas in 2006 and has been made available for short term rental. Asked by Peter to create an identity for the property, we developed a logotype and typeface inspired by the geometry of the roofline of the Baker House. For more information on the Boyd Baker House visit www.boydbakerhouse.com.au

As part of the redevelopment of Heide a new signage masterplan was established for wayfinding, interpretive and statutory signage requirements on site.

The City of Wodonga identity is based around the concept of linkages both from a business to business perspective and also a council to community one as well.

In recent years, the City of Wodonga has positioned itself as an inland distribution hub for the eastern sea board as 80% of the Australian population lives within 24 hours road travel from Wodonga. The identity needed to reflect the growth in business but also reflect the growing community that is a flow on effect from business growth.

The identity solution was based around the development of an original geometric typography which works as a brand and a logotype. From here, a visual language of symbols and icons was developed using the same geometry which has allowed for the distinctive identity to adapt itself to a wide range of both industry and community applications.