DESIGN BY DISCIPLINE

Business card for Marion Boyce who as the card states is a costume designer. Her latest work can be seen on Working Dog’s, The Hollowmen.

Packaging for a new line of fruit juices by Donnyboy Fresh Food Company. These unique juices are pasteurised using cold pressure rather than heat, which ensures greater retention of nutrition and natural flavour. The juices are available in the following varieties; Royal Gala, Granny Smith, Fuji, Apple & Lemon, Apple & Pear and Valenica.

David Pidgeon had the pleasure of being one of twelve speakers to present to a crowd of over 1,600 people at the Semi-Permanent conference in Auckland held on 15 & 16 August.

David’s presentation looked at what he considers the bottom line in the business of design and what he considers the high ground. A number of requests for the text have been emailed to the studio, so we thought it best to post it on the website, projects illustrating the points can be found on the site.

Each year Ahn Sang-Soo, a Korean based designer, invites 11 friends to illustrate a month for his calendar. The following designers were responsible for the current edition: David Pidgeon, January; Ralph Schraivogel, February; Ahn Sang-Soo, March; Uwe Loesch, April; Keith Godard, May; Carin Goldberg, June; Philippe Apeloig, July; Gert Dumbar, August; Werner Jeker, September; Pierre Bernard, October; Wim Crowel, November; René Knip, December.

Pidgeon’s response looked to typographically illustrate a J for January and a 9 for the year 2009 in the same graphic, which optically becomes clearer the further you move away.

The studio has produced a 256 page publication to document the Venice Biennale New Australian Pavilion: Di Stasio Ideas Competition.

The publication showcases the short list of 56 projects, 37 professional and 19 pre-professional with a further coverage of the 11 finalists including the winners, Davide Marchetti and SPF15+. There are essays from Andrew Mackenzie, editor of AR and Norman Day, chair of judging.

The publication is available for purchase for AUS$30.00 from Café Di Stasio, Heide Museum of Modern Art, Avenue Bookstore or via downloadable order form at the Di Stasio website.