Identity

The Light in Winter is an annual festival in which artists team with a diverse range of community groups to develop light sculptures which feature throughout Federation Square. A mark was developed to encompass a sense of light and celebration.

The Light in Winter runs from 5 June 2008.
for more information visit www.fedsquare.com.au

An identity for Intermode, who design and build premium modular housing solutions.

The project below, located in Kilmore, was completed in December 2008.

Samantha Parsons is an interior designer, product designer and landscape architect. To create Sam’s identity we reduced the letter forms of her name to a combination of moveable right-angle triangles.

The subsequent letterhead is perforated using the same repeated geometry  so that it can be folded in an number of different combinations.

A new venture for Luca Lorusso, the owner of Hawksburn Village institution Café Latte. Located two doors down from Latte, Pizza e Vino, is as the name suggests, a pizzeria and wine bar. The identity utilises silhouettes of objects found in the pizzeria: a pizza shovel, a wineglass, a wine bottle, a caffe latte glass and a knife. The silhouetted objects and the logotype were stencilled and treated as if they had been dusted with flour from the kitchen.

We look forward to enjoying the spoils of good Italian produce when Pizza e Vino opens in early January 2008.

A major review of the Epicure brand, created by David Lancashire Design in the early 90s, resulted in the need for refinement rather than a total redesign. A new positioning, Attention to detail at every level, was created and the subsequent rebranding reflected this through the modification of the logo and the creation of custom made typeface to align with the Art Deco figure.