Identity

Logotype for a new Volvo car dealership in Melbourne’s south.

The Bon Air Social Tennis Tournament is a mixed doubles event that has been run on the Australia Day weekend in the seaside town of Anglesea since the early 1970s. As member of the orgainising committee in 2009, David Pidgeon seized the opportunity to create an identity for the tournament which had previously been without one.

This year the tournament supported the Anglesea CFA, raising $2,000 to assist with the redevelopment of their fire station.

A major brand redevelopment for DTAC who design, manufacture and install the highest quality tactile indicators in Australia and lead the world in tactile innovation. Over the last 18 months all aspects of DTAC’s brand communication has been updated, culminating in the launch of their new website which is a powerful tool and resource for all specifiers and users of tactile indicators.

Having established a new identity for the gallery back in 1999, ten years on the identity did not need to be redesigned, rather an update of the framework that it sits within. A bolder, typographic approach and wider colour palette has been introduced along with an approach to folding the gallery’s printed communications and publications facilitated in a cost neutral manner by the recruitment of Adam’s Print as an annual print partner.

Identity for emerging Sydney fashion designer Dion Lee.