Australian CREATIVE Hotshop Awards 2006
25.02.2007
Excerpt from CREATIVE magazine February March issue 2007
By producing design that is confident, intelligent, subtle and beautiful, GollingsPidgeon is once again a winner in the CREATIVE Hotshop Awards.
Melbourne studio GollingsPidgeon is well known for producing beautifully executed, well thought-out design. Its submission to this year’s Hotshop Awards attracted similar comment from our judging panel, putting them in third place.
Work included a strong selection of projects done for the Heide Museum of Modern Art ranging from identity to print, promotional retail pieces (tea towels and aprons), catalogues and naming rights signage. There were also projects for Spicers Paper, a self-initiated project by David Pidgeon exploring three dimensional type, and Federation Square’s Summer campaign.
“I can’t quite put my finger on it but the vision of David Pidgeon and John Gollings combine to produce work that satisfies the eye and the mind,” was one of the judge’s verdicts. “The subtlety in the work allows human warmth to resonate and with this a confidence and understanding of what they’re doing.” It is no surprise that the work is “visually compelling and arresting” as one judge said, and “always intelligent and beautiful”, said another.
David Pidgeon’s role as president and national representative of AGDA Victoria (elected 2005) proactively demonstrates the studio’s commitment to the creative industry. In 2006 the AGDA Victorian Student Council was re-established, made up of 20 students across 11 institutions, with one student member responsible for reporting back to the state council. The initiative drove student membership up by 28%. Pidgeon’s role with AGDA has also culminated in its partnership with AGIdeas. Of note too is Pidgeon’s recent induction into AGI (Alliance Graphique Internationale), an elite club uniting the world’s leading graphic designers and artists.
