February 2008

26 letters of the alphabet were stacked to form an unexpected alignment of two initials.

Invitation to studio hosted evening for 20 students as part of the AGIdeas International Design Week, for booking details visit the AGIdeas website.

Samantha Parsons is an interior designer, product designer and landscape architect. To create Sam’s identity we reduced the letter forms of her name to a combination of moveable right-angle triangles.

The subsequent letterhead is perforated using the same repeated geometry  so that it can be folded in an number of different combinations.